Case Study

Explore Devon

Digital companion to Devon's landscape and wildlife

Devon County Council were looking for new ways to engage with their audience and promote the beautiful county of Devon.

The challenge

Working closely with Devon County Council, with whom Rokk have worked on a number of projects, the brief was to create a website to showcase Devon as a great place to explore via its selection of walks and cycle trails. Plus promote Devon’s unique environment, national parks and areas of outstanding national beauty (AONB).

Our solution

Our solution was a website that highlighted all the key and surrounding features of Devon’s natural environment, allowing users to gain access from any device all whilst they enjoyed and appreciated the natural environment.

Defining a strong user journey from the start formed the basis of an efficient and enjoyable navigation through the site helping visitors through their journeys online and around Devon.

The results

Since the website’s launch in 2014, Explore Devon have substantially increased the traffic to their website, and the website continues to grow in popularity.

Explore services applied in Explore Devon

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