Case Study

Princess Yachts

Using digital as a sales channel for luxury cruising

Business challenge

Princess Yachts needed to create a mobile application that would improve their sales process, while also providing seamless and easy access to their extranet for their distributors. Eye-catching visuals and a sleek design were also key to promoting their range of luxury yachts.

Our solution

The app needed to be professional and polished to reflect the nature of the product, so Rokk used their app development expertise to create a high-quality iOS product for iPad and iPhone in just five weeks. The app was also designed to be fully manageable by the team at Princess Yachts as an integral element of their sales strategy.

The results

Since launching, the app continues to be used extensively throughout Princess Yachts and has been a vital asset to the team at boat shows and other events.

Princess Yacht at sea viewed through a tablet
Princess Yacht iOS app viewed on a tablet device


  • iPad native app development (iOS)
  • Multimedia integration
  • Centralised database
  • Cross platform syncing

Explore services applied in Princess Yachts

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