How iBeacons and proximity sensors can enhance your customer's experience

01 July 2015

Reading time 3 minutes

Mobile apps have become an essential investment for competitive businesses, and proximity beacon technology allows enhanced location-based functionality to provide the next level of personalisation and user experience

Proximity, Geo-Fencing, iBeacon or Bluetooth Low Energy (BLE) Beacons are small low-cost hardware modules which can be placed around a physical space such as an event, exhibition, store or arena. Using Bluetooth Low Energy (BLE or ‘Bluetooth Smart’) they constantly transmit a tiny unique signal which, when identified by an enabled device, can trigger notifications or updates in a dedicated mobile app when the device enters a specified range to a location.

Examples of how this technology could be harnessed by your business:

  • Provide customers with tailored offers to them on the high street, shopping centre or upon entering a store
  • Provide customers with information on a specific product when within a few feet of it in a showroom
  • Guide visitors or patients to a ward in a hospital or students at a university, dependent on the location of the beacons
  • Allow fans who have pre-paid for tickets quick entry to a concert by recognising they are at the venue
  • Deliver information on an art installation or historical object when the visitor is next to it at a museum or gallery
  • Provide visual and audio descriptions to tourists at specific locations within a town or city

This list is not exhaustive but provides a good breadth of the types of use cases that would provide an enhanced experience for your customers using your mobile app. The use of iBeacons or proximity sensors would allow your business to utilise proximity marketing techniques, where appropriate.