Insights

Why does your business need to make the switch to HTTPS?

July 05, 2018

Reading time 3 minutes

Since July 2018, Google Chrome has been displaying a ‘Not Secure’ warning on all web pages that are still on HTTP, which has increased the importance of your site being HTTPS dramatically. With Google having a 90%+ share of the search market in the UK, Google.co.uk alone will play a key part in how websites are discovered and visited.

What is HTTPs?

Put simply, HTTPs (Hyper Text Transfer Protocol Secure) is the secure version of HTTP. It’s an internet communication protocol which protects the data sent between your browser and the website you are visiting.

Since July 2018, Google Chrome has been displaying a ‘Not Secure’ warning on all web pages that are still on HTTP, which has increased the importance of your site being HTTPs dramatically.

How does it all work?

In order to make sure that your website provides a secure connection for it’s users you will need an SSL (secure sockets layer) certificate. Essentially this allows you to protect data through an encryption that makes it impossible for anyone to read.

The SSL certificate itself is a small data file that has been provided by a trusted certificate authority such as a hosting company or agency like ourselves. This certificate essentially confirms the identity of the website so when you visit a website with HTTPs the SSL certificate will be sent to your browser which provides a secure connection.

You can easily identify whether a website has an SSL certificate implemented through the green padlock icon, and you may also be able to see HTTPs in the web address. This will appear differently across different browsers but you can check if a site's connection is secure, on Chrome for example.

Why should your business implement HTTPs?

For years the issue of whether or not to implement HTTPs on a website was a hotly debated topic between thought leaders within the digital marketing industry. With the way Google has started handling non-secure websites, it’s now widely accepted that having an SSL certificate installed on your website will help increase the number of customers finding your site, as well as allowing you to retain a higher level of trust with those customers.

  • It provides a much safer experience for your users – This is so important as many visitors would like to be reassured that the data they pass between their browser and your website is secure and not likely to be stolen or leaked.
  • You will avoid the dreaded ‘Not Secure’ label – This could be the difference between whether a visitor continues to navigate your website or not OR make a purchase or not.

HTTPs is here to stay

The rise of HTTPs has been gathering pace over a number of years and it is now commonplace to have an SSL certificate, with the lack of one likely to decrease customers trust in your site. Furthermore, customers are becoming more aware of the importance of keeping their data secure before, during and after visiting a website.

It is of vital importance for businesses to explore the option of HTTPs before it becomes a compulsory requirement. Our verdict is that the best time to implement HTTPs across your website was yesterday!

Require an SSL certificate for your website?

Our dedicated team of technical experts are on hand to help you implement HTTPs across your website. Get in touch now by calling 01392 424300 or fill in our contact form and we will contact you.