With many years of experience developing mobile apps across a range of platforms including iOS, Android and web, we have achieved a strong reputation for helping clients to achieve their goals on mobile devices.

Our significant portfolio spans hundreds of businesses nationally and internationally from startups to global brands, with over a 1m downloads of our apps and counting.

We are also extremely proud to have won a number of prestigious awards including the 2014 Mobile App Design Award, positioning us as one of the leading international & UK app developers.

What is a native app?

A native app is where the app is developed in code for a particular operating system e.g iOS for Apple devices. Currently Android and Apple iOS are the two exclusive and important providers of operating systems for smartphones since the demise of the Windows Phone and Blackberry with a combined global market share of approximately 99%.

It is important that the end user is considered for any app at planning stage to ensure that the app is developed using an operating system that will cater for the majority of potential customers and the devices they prefer to use. An organisation may discover on reviewing its data that Android devices are most popular amongst its customers and therfore an Android app rather than an iOS app or hybrid app is required.

What is a hybrid app?

A hybrid app isn’t any different to any other apps that you will find on your phone, except hybrid mobile apps are built with a combination of HTML, CSS and JavaScript. They shouldn’t look or behave any differently than a native equivalent app. A Hybrid app relies on the latest version of the “web development” language HTML (5 or higher) being used, which contains extensive code to render a web page like a desktop application in a browser.

Often a hybrid app is usually built within a native app ‘wrapper’ which allows it to be downloaded from an app store and behave as if native. A huge benefit of a hybrid app is that it allows easy cross-platform development between iOS, Android and other operating systems, because the same HTML code is used for each but embedded within a wrapper for the specific mobile operating system.

However, there are some drawbacks using a hybrid app as they require web connectivity and an inability to build one app that fits all operating systems. For example, iOS and Android have both got very unique user interfaces and the apps tend to be made specifically for these devices/software; whereas a hybrid app doesn’t always fit the correct user interface on the different devices.

Does your business have a Mobile app challenge? We'd love to hear about it...

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